ART & SOUL

Being a successful photographer is about so much more than creating good images.

It’s about service. It’s about value. It’s about being spectacular. It’s about giving your art & soul.

Take a peek into my personal process that I use for every shoot: from the very first phone call to installation. You will learn the tricks and techniques I use from planning the wardrobe, choosing a location, lighting the shoot. Watch how I interact with, direct, and pose my subjects, how I cull my shoots in Lightroom, and how I sell my work to real clients in an In-Person Ordering session. I will teach you my entire editing process and how to get magical, dreamy edits that have a painterly quality without being fake and overdone. Learn about fine art printing and archival framing, where to print your images and on what, and how to price your products.

This course will help you create better art, better service, better sales, and better profits. I promise to give you my heart & soul in this course. I will spill every secret so that you too, can get clients to pay you more than you ever dreamed of - and be thrilled about it!

This course requires prior skill and knowledge of the following:

How to use your DSLR
Shooting in Manual mode
Working knowledge of the exposure triangle
Basic Photoshop skills: Photoshop tools and filters, working with layers and masks.

This course covers:

My Session Workflow

I will take you through 3 sessions - from design to print, and show you exactly how I create my fine art images.

Image Editing

I will teach you my entire image editing process, and you will follow along with the RAW files.

Serving your client from the very first phone call and priming them for the sale.

Day 1:

Serving your client from the first phone call - what to say and how to say it
Planning the session: Wardrobe and set design
Choosing a location: What to look for
Camera Gear - What really matters?

Day 2:

Lifestyle Session Indoors with real models
Posing women - how to get women of any body type to look their best
Using window light
Bend, soften, bounce and diffuse light
The power of shadow: Butterfly Light, Rembrandt Light
How to make any lighting situation work in your favor
Culling and Editing

Day 3:

Studio Model Shoot using Strobes
Posing Children Traditionally
Large or small light modifiers
where to position your subject in relation to your light source
Creating a natural light look using strobes
Editing

Day 4:

Outdoor Family Session during the Golden Hour
Posing families
Behind the Lens: You are the director of your shoot. How to take charge and get your clients comfortable behind the lens
Seeing the beauty within: you can only capture what you see
Natural Flow Posing
Capturing Authentic moments
Working with kids
Editing

Day 5:

In Person Sales Sessions
Printing fine art - what to print on and where
When you deliver...
Generating Referrals

ART & SOUL: Mastery Camp for Professional Photographers

Time & Location

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